It is expected that during the forecast period (2021-2026), the global energy bar market will grow at a compound annual growth rate of 4.24%. In the long run, consumer demand for convenient and healthy snack options has been the main attribute of energy bar sales around the world so far. The ever-changing lifestyles of Americans and Europeans, including the consumption of less food, have led to an increase in the consumption of energy bars. This is a healthier choice, and its demand is also growing.

The various marketing channels for energy bars are convenience stores, supermarkets/hypermarkets, sports nutrition stores, vending machines, online sales, etc.

As consumers’ preference for energy-based products (energy drinks, energy bars, etc.) has increased, the United States has dominated the global sales of energy bar products. Due to the promotion of products in the Asia-Pacific region, people are increasingly interested in health and wellness, which provides opportunities for the market during the research period.