During Ramadan, they will get very high sales. White/yellow Friday is affected by the global e-commerce promotion boom. Thanksgiving and Black Friday in the traditional e-commerce market are another sales peak in the Middle East e-commerce market. In order to avoid taboo, local e-commerce companies combine Black Friday (the main day in Islam), and specifically renamed Black Friday to White Friday (Souq) or Yellow Friday (Noon). This period is another sales peak in the Middle East’s annual e-commerce calendar. Similar to Ramadan, Chinese sellers who want to create a sales peak during this period must also adopt the strategy of early promotion and early stocking. For brands wishing to enter the Middle East market, you need to pay attention to: √ Treat the Middle East as multiple different markets √ Brands must formulate specific strategies based on consumer and retail development trends in each market, and avoid “one size fits all” ”√ Brands must be precise when producing products, setting prices, conducting promotions and formulating marketing strategies