Energy balls are a nutrient-rich product that uses scientific analysis to claim to improve body function during rigorous physical exercise and/or rapid recovery afterwards. In this case, energy balls and bars are specifically designed to transport carbohydrates and essential vitamins and minerals into the body. The sports food and beverage market is a mature market that has reached a saturation point for major consumers (especially millennials). Energy balls are spherical protein energy snacks with high nutrient content. In the past few years, the demand for vegetarian energy balls has increased rapidly and continues to grow at an alarming rate. Historically, users of sports nutrition products have been limited to bodybuilders and athletes, but now, this range has expanded to include entertainment users and lifestyle users. As a result, the demand for energy balls has greatly increased. Previously, this product was only available in specialty stores. However, the growing demand for energy balls has prompted manufacturers to also provide products to other retail stores. This has led to increased visibility of energy ball products in supermarkets/hypermarkets and online stores.