Ukuncintisana emakethe yesinkwa kuzoshuba kakhulu, ukusetshenziswa kuzothambekela ekwakhiweni kwegama lemikhiqizo kanye nekhwalithi ephezulu yemikhiqizo ephakathi kuya kwephezulu, futhi amandla emakethe emikhiqizo ephakathi kuya kwephezulu azoqhubeka nokukhula.Ukuqwashisa ngokusetshenziswa komkhiqizo wabathengi kuya ngokuya kuba ngabantu abavuthiwe, futhi ukugxila kwemikhiqizo yesinkwa kuzokhuphuka ngokuya phezulu.Izinkampani zamabhikawozi zidinga ukubeka ukuphepha kokudla kukho konke ukulawulwa kwazo kokukhiqiza, zigcwalise ngokugcwele isitifiketi sikazwelonke, futhi zisungule umgoqo wokuphepha kokudla osebenzayo nothembekile.Isinkwa sishintsha isimo sikashukela ophezulu, amafutha amaningi, kanye nekhalori ephezulu, futhi sithuthuka ngendlela yokukhanya nokulinganisela kokudla okunomsoco.Ushukela ophansi namafutha aphansi kuyisiqondiso esicacile sezinkampani zesinkwa.Isinkwa esinoshukela omncane, esingenawo amandla amancane siwumkhuba ojwayelekile.